by Rajat Paharia, Founder of Bunchball & Father of Gamification


Widely recognized as the father of gamification, Rajat Paharia is the founder and Chief Product Officer at Bunchball. Since creating the gamification industry in 2007, he has parlayed his unique understanding of technology and design - along with a preternatural ability to recognize patterns - into the creation of a company whose market-defining solutions have helped engage customers and motivate employees at a wide array of companies, including Toyota, Mattel, T-Mobile, Bravo, VMware, ESPN, BOX Technologies and Kimberly Clark.

Before founding Bunchball, Rajat had built a technology design career at world-renowned design firm IDEO, Philips Consumer Electronics and IBM Research. Rajat earned a master's degree in Computer Science (with a focus on Human Interaction) from Stanford University, and a bachelor's degree from the University of California Berkeley.

Rajat is the author of Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification, and is a frequent speaker on the topics of engagement, motivation, gamification, and loyalty. For more information about booking Rajat for speaking engagements, visit our Speaking page.

Follow Rajat on Twitter at @rajatrocks, and Loyalty 3.0 at @loyalty30book, and discuss the book in the LinkedIn Loyalty 3.0 group.

Rajat would love to hear your comments on Loyalty 3.0, so send him an email