A WALL STREET JOURNAL AND NEW YORK TIMES BEST SELLER!
Learn the secret to using BIG DATA and GAMIFICATION to motivate, engage, and engender true loyalty among your customers, employees, and partners
The fastest way to improve your business results is to get your people - your customers, partners, and employees - to perform better. The best way to get them to perform better is to motivate them, and in the digital age the key to motivation is data. Once you understand how to effectively use "big data" to motivate people, your business will have a powerful secret weapon that can generate a sustainable competitive advantage and enable you to win in your market.
My company, Bunchball, has spent the last six years perfecting the art and science of data-driven motivation, and in Loyalty 3.0 I’m going to share with you everything that we’ve learned and give you the key to this secret weapon.
Loyalty 3.0 is a book that will redefine how you think about loyalty, and will open your eyes to the power of data to engage and motivate anyone, anywhere.